Education Campaigns
Cycling is a sustainable, cheap and convenient means to get around, and a great way to get fit and have fun. To help achieve the City’s goal of getting more people to use this form of transport, we are increasing cycling infrastructure and facilities around our local government area, advocating for the funding of a regional Sydney cycle network, promoting cycling at community events, and we now run free cycling courses for residents and workers in the City. As the number of people riding bikes increases, we will run education campaigns aimed at reminding people, whether they are walking, cycling or driving, to be aware and considerate.
“The Considerate Cyclist’s Guide to…”
The City’s latest advertising campaign aims to capture the politeness and etiquette of the Victorian age as a light-hearted example of the genteel behaviour that cyclists and pedestrians would ideally display towards each other on shared paths.
The campaign features sepia-tone 19th Century illustrations and messages requesting cyclists to slow down, ring a bell on approach and maintain a respectful arms-length at all times.
The messages are important for both cyclists and pedestrians as the City continues its plan to make cycling a viable transport solution. Shared paths play an important role in the City's cycling network – particularly where there is insufficient space for a separated cycleway.
Behavioural campaign
The City runs an ongoing campaign targeting key behavioural issues in the City. There is a message for each road user.
The cyclist message encourages cyclists to stop at red lights. The City wants to encourage responsible riding for the safety of cyclists and other road users and to help legitimise cycling as a form of transport.
The driver message encourages drivers to look before opening their car door. Two in five cycling injuries in the CBD involve car doors so this message aims to minimise car door incidents and increase awareness and consideration between road users.
The pedestrian message encourages pedestrians to look both ways before crossing a cycleway. This is an important message to communicate as new bi-directional cycleways such as King Street become operational in the City.
Shared Path Stencils
The City is expanding the below shared path stencils to shared paths in the City’s local government area including Glebe Foreshore and Pyrmont Bridge. The placement strategy of the stencils is that the "Give Way" stencils appear at park entrances and the "Ride Slowly" stencil appears at pinch points, blind corners, and around playgrounds.
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Last Updated: Friday 26 February, 2010
