Workforce

Crown and Baptist Streets

A large proportion of workers in Crown and Baptist Street village fall in the creative industries and professional services categories, and there are also a significant number of food and drink and retail workers. This mix of white-collar professionals and service workers means that average worker incomes in the village are moderate to high.

A large proportion of workers live in the City of Sydney and surrounding council areas, and tend to have a low reliance on cars for getting to work, preferring public transport and walking.

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Employment by industry

Table 8 summarises the total employment in the village by each of the city-based industry sectors. Creative industries is the largest industry of employment within the village, employing 5,364 people – 23.6% of total employment.

The industry sector with the second highest number of employees is professional and business services, employing 17.7% of total employment. This industry sector has shown strong growth in this village in recent years.

Table 8 – Employment by City-Based Industry Sector, 2012

Sector Employment % of Total Employment

Community

1,056 4.6%

Creative Industries

5,364 23.6%

Finance and Financial Services

432 1.9%

Food and Drink

2,310 10.1%

Government

1,748 7.7%

Health

1,114 4.9%

Higher Education and Research

884 3.9%

ICT

1,064 4.7%

Life Science (Bio-tech)

49 0.2%

Manufacturing

112 0.5%

Motor Vehicle

78 0.3%

Natural Resource-Based Industries

0 0.0%

Other

30 0.1%

Professional and Business Services

4,027 17.7%

Property Development and Operation

322 1.4%

Retail and Personal Services

1,173 5.2%

Social Capital

1,256 5.5%

Tourist, Cultural and Leisure

903 4.0%

Transport and Logistics

838 3.7%

Utilities

0 0.0%

Total

22,760 100.0%

Source: Floor Space and Employment Survey, 2012 – City of Sydney

Income of workers

The Journey to Work data produced by the Australian Bureau of Statistics can be analysed to show the annual personal incomes of those who work in Crown and Baptist Streets village. Chart 5 shows that the majority of those working within this village have high personal incomes compared to the Metro Sydney average, however it does not have the same concentration of workers in the highest income bracket as the City of Sydney local area overall, which encompasses the city centre. This moderate to high distribution of worker incomes is consistent with the mix of white-collar professional jobs and retail and hospitality jobs observed within the village.

Chart 5 – Workers' Personal Income (Annual)

Chart 5 – Workers' Personal Income (Annual)

Workers’ place of residence

As would be expected, the majority of people working within Crown and Baptist Streets village also reside within the City of Sydney local area. Chart 6 shows the top 10 council areas of residence for workers within this village. Outside of the City of Sydney, where 21% of village workers reside, a large number of workers come from the neighbouring council areas of Randwick (6%), Marrickville (6%) and Waverley (5%).

Interestingly, the 6th most common council area of residence for workers in Crown and Baptist Streets village is Sutherland Shire where 4% of workers live, despite most other workers living in more central areas.

Chart 6 – Workers’ LGA of Residence (Top 10), 2011

Chart 6 – Workers’ LGA of Residence (Top 10), 2011

Workers’ mode of transport

Journey to Work data can also be used to show the modes of transport used by workers within the village to get to work. As show in Chart 7, workers within the village are significantly less reliant on cars than the rest of the Metro Sydney workforce, but slightly higher than the City of Sydney local area average. Use of trains and buses to get to work is in line with the City of Sydney average, an indicator of the strong public transport connections to the City of Sydney local area. Walking and cycling levels are also above average, which can be attributed to the large number of people who live in close proximity to their workplace. Multi-modal transportation is also quite common.

Chart 7 – Workers' Mode of Transport

Chart 7 – Worker Mode of Transport

Location of workers

Figure 8 shows the density of workers by block throughout the village based on FES 2012 data. This map shows that employment density is higher around the north-western quadrant of the village, particularly on the eastern edge of Central railway station. These locations are closer to the city centre and are generally more accessible. The employment density also largely reflects the distribution of office floor space, as shown in Figure 6, as this tends to be the densest land use in terms of employee numbers.

Figure 8 – Employment Density

Figure 8 – Employment Density

What does this mean for my business?

As with local residents, local workers can be a key source of revenue for many businesses. The presence of a large contingent of creative industry professionals in Crown and Baptist Streets village will be a boon for many retailers, particularly those who service the daytime population (for example, cafés, convenience stores, dry cleaners and so on). Analysis of the location and characteristics of the local workforce may assist retail and service providers in determining how best to benefit from this group of customers.

From an employer’s perspective, the concentration of creative and professional services industries in this village suggests that this may be a preferred location for workers in these industries. The strong public transport connections, presence of flexible and funky office spaces, and strong provision of restaurants, cafés and retail also support this conclusion.

Disclaimer

This information has been compiled from various sources. The publisher and contributors accept no responsibility for any injury, loss or damage arising from the use, error or omissions therein. While all care is taken to ensure a high degree of accuracy, users are invited to notify the City of Sydney of any discrepancies. No part of this information, including maps or data, may be reproduced without written permission.

Last updated: Tuesday, 16 June 2015