Connections with Asia

Connections with Asia

Supporting businesses in Asian markets

The City is committed to supporting Sydney’s business community to benefit from new opportunities in China and other Asian growth markets.

We provide a range of talks, training and sponsorships to provide businesses with the opportunity to learn from experts about market trends and future economic opportunities. This also builds on our strong historical and cultural connections with leading Asian cities, Sydney’s Chinese business community, and partner organisations.

Our initiatives include:

  • Hosting the yearly Future Asia Business Summit during Sydney’s Chinese New Year festival. This event brings together industry and government leaders to share insights on economic opportunities in China and across Asia.
  • An economic and cultural program of events in Guangzhou from 30 May to 2 June 2016, to mark the 30th anniversary of sister city relations. The events were run in partnership with the Australia China Business Council, Sydney Symphony Orchestra, University of Sydney, University of Technology Sydney and 4A Centre for Contemporary Asian Art.
  • A Global Sydney marketing campaign, promoting Sydney’s economic strengths and connections with China.
  • Facilitating a series of training workshops to help local businesses grow in both domestic and international markets.
  • Sponsoring the annual Sydney China Business Forum, run by the University of Sydney's China Studies Centre.
  • Working closely with retailers to take advantage of promotional and activation opportunities during Sydney's Chinese New Year festival.
  • Sponsoring the inaugural China Australia Millennial Project in 2015, which brought together young Chinese and Australian entrepreneurs at Town Hall.
  • Providing grants to the Haymarket Chamber of Commerce to promote the Chinatown area's unique identity.
  • Producing the Asia on Your Doorstep campaign, to raise awareness about the diversity of cuisine on offer in Sydney's Chinatown and to attract visitors.


For more information, please contact:

Economic Strategy team
+61 2 9265 9333

Future Asia Business Summit 2017

The third Future Asia Business Summit was held on 23 February 2017, shortly after Sydney’s Chinese New Year Festival – the largest Lunar New Year celebration outside Asia.

The summit, brought together more than 350 industry and government leaders at Sydney Town Hall with an emphasis on strengthening Sydney’s economic relations in Asia. It focused on the world’s largest ecommerce companies arriving in Australia, Alibaba and Amazon later in 2017. The summit covered the various platforms available for engaging with consumers, regulatory challenges associated with operating in foreign markets and the influence of Sydney’s global city status.

Maggie Zhou, Managing Director of Alibaba Australia and New Zealand, gave a keynote address on the digital economy, China’s retail landscape and the power of Alibaba Group’s closed loop internet ecosystem.

Ms Zhou spoke of Australia as the next gold mine for Chinese consumers, the importance of our Asian migrant communities in bridging connections in our region and diversity as one of Sydney’s great strengths to leverage "the new retail landscape".

The following panel discussion featured 4 experts on Australia-Asia business relations:

  • Christine Holgate – CEO and Managing Director, Blackmores
  • Tsuyoshi Kawashima – CEO, NTT Communications ICT Solutions
  • Bill Evans – Westpac Chief Economist
  • David Landers – General Manager, International Operations, Austrade.

The panel discussed the power of ecommerce as a platform for global business engagement and expansion, the importance of building relationships in Asia, the impact of free trade agreements, the Trans-Pacific Partnership and how Australia’s global standing impacts on our ability to do business with the world.

View video highlights below and images from the summit.

You can also read the media release about the event.

Celebrating 30 years of the Sydney Guangzhou sister city relationship. City of Sydney 2030. Guangzhou China. Principal partner: Westpac

Last updated: Wednesday, 1 November 2017