Fashion in the Villages

Fashion in the Villages

Village fashions take centre stage

An instant hit when it launched last year, this weekend program (20–21 September) celebrates all things fashion in the City’s most style-conscious villages, as part of the annual Sydney is Fashion celebration – it is also a great chance to increase your sales.

The 2014 program also features the Mercedes-Benz Sydney Fashion Festival Sydney (24–27 September) and Vogue Fashion’s Night Out (4 September).

This year, 2013 trend-setters Paddington, Newtown, and Surry Hills are joined by newcomers Darlinghurst, Pyrmont, Potts Point and others, to provide a vivid spectrum of fashion angles and choices. From high-end classics to out-there emerging designer offerings – the perfect mix to lure the fashion-hungry hordes!

Contrary to some reports, online purchases in Sydney actually remain low, representing less than 2% of total sales. Consumers, and especially fashion shoppers, still demand the unique experiences of personal in-store shopping which provides:

  • access to the latest designs
  • the anticipation of finding that perfect dress, top or bag
  • the chance to try before they buy
  • interaction with friendly staff
  • the confidence they are buying something exclusive.

If you’re a fashion-related business, there are so many ways you can reap the rewards and be part of the fun with in-store promotions, special offers, activations, designer guests, competitions, art installations or whatever you fancy. Let your imagination run riot!


Fashion in the Villages will be curated and managed by Lorraine Lock, co-founder of Australian Fashion Week and recently the director of the highly successful 2012 Kings Cross Festival. Lorraine is acting as our ambassador for the event and will liaise with participating businesses.

The site will act as a one-stop-shop, listing all the activities over the weekend. To be included, register your interest by contacting us on the details below. We’ll also provide promotional materials to help highlight your business as part of the program.

"Fashion in the Villages is an exhilarating weekend event promoting participating villages as exciting and stylish shopping destinations," Lorraine said. "The villages are accessible and unique and our website will showcase the events, the style and the fashion of these inner Sydney precincts.

"Ideally, you’ll be listed on the website from the end of August, but you’ll have up to 1 week before the event to finalise your details. You’ll receive your merchandising kit at least 2 weeks beforehand.” Lorraine said.

You can call Lorraine on 0415 461 360 to discuss and develop your creative ideas for making your business really stand out.

Last updated: Monday, 25 August 2014