New Christmas Ambassador

New Christmas Ambassador

Melissa Doyle

We’re delighted to announce that television personality Melissa Doyle has been appointed our first-ever Christmas Ambassador to encourage more people to visit and shop in Sydney over the Christmas period.

The popular Channel Seven news presenter will head our campaign to promote events, decorations and digital projections, culminating in a multi-media concert in Martin Place on 27 November.

This new appointment is part of our strategy to increase visitor flow to the Sydney area and boost local business.

Lord Mayor Clover Moore said the City worked closely with businesses throughout the year to promote the city centre and villages at Christmas.

"Melissa will help focus attention on our growing Christmas program that includes new projection sites, more decorations and unique Christmas precincts,” the Lord Mayor said.

In 2013, our joint initiatives with local business almost doubled (+96%) pedestrian traffic in mid-December, compared with the same time in 2012, resulting in a 3.9% rise in retail sales in the 3-week period before Christmas, compared with a 3.3% increase nationally. 

And for several years, ambassadors appointed to our other key festivals have helped attract an estimated 600,000 visitors to Chinese New Year and around 1.6 million people to Sydney Harbour for Sydney New Year’s Eve.

Australian National Retailers Association CEO Margy Osmond said: "More Sydneysiders than ever before are expected to take advantage of extended trading hours and the festive atmosphere around the shopping precincts. I don’t think there’s any doubt retailers will be pulling out all the stops to bring shoppers in-store this year."

If you’re a Sydney retailer aiming to benefit from rising consumer confidence and the expected Christmas shopping bonanza, contact us now about sponsorship opportunities:

Melissa Taylor, Sales and Marketing Account Manager
City of Sydney Sponsorship
02 9265 9028

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Last updated: Monday, 18 August 2014