Night-time diversification

Night-time diversification

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Our night-time diversification grant supports new events and activities to help your business attract customers in the evenings.

This grant supports your business to trial new evening events and activities that add to your regular daytime services.

Who can apply

The program is open to not-for-profit organisations, for-profit organisations or social enterprises operating in the City of Sydney local area.

What you can apply for

You can apply for up to $30,000 matched cash funding for projects. This means if your project is successful we will match what you spend over the course of the project dollar-for-dollar up to $30,000. 

What the funding covers

The funding will support you to extend your trading hours by programming activities and events at your business.

All business types can apply for funds, so we encourage you to get creative with your ideas.

What you need to show

  • Demonstrated opportunity, need or demand for the project.
  • Demonstrated cash commitment to support any safety or precinct amenity provisions (such as lighting, security and cameras) so the activity is safe for patrons, staff and the community
  • Capacity and experience to undertake the project, how you plan to promote your activities and any required approvals.
  • Commitment, capacity and plans to continue the activities and later trading, initiative, if successful, after grant funding has finished without further support from the City of Sydney.

Evaluating your project

We will evaluate the success of projects funded under this grant using one or more of these measures:

  • number of nights a week the business trades to 10pm
  • number of activities/programs scheduled throughout the grant period
  • % increase in turnover since extending trading hours
  • % increase in customer base due to the activities supported by the grant.

Key dates

There are 2 grant rounds a year.

Funding is available for 1 or 2 years only.

How you can apply

We encourage you to speak with City staff or make and appointment for a one-on-one information session before applying.  

The City’s grants and sponsorship programs are competitive. Please read our grants and sponsorship guidelines before you apply.

Contacts 

For more information or to discuss your application, please contact:

Harumi Arrascue
Project Manager, Night-time City
02 9246 7876

Some ideas to help you get started

Think about your customers and the value of your products and services.

'How to’ sessions

'How to' sessions help customers interact with your product or service. For example, styling and grooming sessions for beauty, fashion and design retailers or cooking classes for hospitality businesses. 

Social events

Networking or storytelling nights with the designers/makers/suppliers behind your products or services can inspire your customers and help define your brand. For example, an author reading at a book shop or a Q&A with a stylist in a homewares store. 

Inspired collaborations 

Co-created events with like-minded brands or businesses can allow both brands to grow customers. For example, collaborations between a local street artist and a fashion designer or a fashion retailer and a make-up artist. 

Evening trade opportunities

Newtown

There is an opportunity for businesses to take advantage of high volumes of pedestrians by extending their trading hours. The graphs below show the number of people on the street and the number of businesses open on weekdays and Saturdays from 6am to midnight in Newtown. 

Weekdays

Newtown weekday foot traffic

The graph shows the number of shops and business premises open, and the number of people walking, between 6am and midnight on a weekday on King Street, Newtown. The graph shows that more than 300 pedestrians were counted each hour between 8am and 8pm. Most shops are open between 9am and 4pm, but after 5pm only 9 shops out of 60 (or 15%) remain open to 8pm.

Saturday

Newtown Saturday foot traffic

The graph shows the number of shops and business premises open, and the number of pedestrians counted, between 6am and midnight on a Saturday on King Street, Newtown. The graph shows that more than 300 pedestrians were counted each hour between 8am and 10pm. Most shops are open between 9am and 4pm, but after 5pm only 1 shop out of 60 (or 15%) remains open to 8pm.

Glebe 

There is an opportunity for businesses to take advantage of high volumes of pedestrians by extending their trading hours. The graphs below show the number of people on the street and the number of businesses open on weekdays and Saturdays from 6am to midnight. 

Weekdays

Glebe weekday foot traffic

The graph shows the number of shops and business premises open, and the number of pedestrians counted, between 6am and midnight on a weekday on Glebe Point Road, Glebe. The graph shows that more than 600 pedestrians were counted each hour from 8am to 10pm. Most shops are open between 9am and 4pm, but after 5pm only 1 shop out of 53 (or 2%) remains open to 8pm.

Saturday

Glebe weekday foot traffic

The graph illustrates the number of shops and business premises open, and the number of pedestrians counted, between 6am and midnight on a Saturday on Glebe Point Road, Glebe. The graph shows more than 300 pedestrians were counted each hour between 8am and 10pm. Most shops are open between 9am and 4pm, but after 5pm only 1 shop out of 53 (or 2%) remains open to 8pm.

Key dates

Grant round Applications open Applications close Project timeframe
Round 1 7 February 2018 12 March 2018 1 August 2018–31 July 2019
Round 2 18 June 2018 23 July 2018 1 January 2019–31 December 2019

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Last updated: Monday, 23 April 2018