Night-time diversification

Night-time diversification

Now closed

The next round will be in 2018

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To find out more and to apply, contact the grants team on
02 9265 9333.

Business support grants

Our business support grants encourage individual or groups of businesses to trial innovative projects at night that help retailers improve the customer experience and keep our streets vibrant. 

Who can apply

The program is open to not-for-profit organisations, for-profit organisations or social enterprises that are active in our local area.

What you can apply for

You can apply for up to $30,000 matched cash funding for projects. You must demonstrate matched funding in the form of cash contributions. 

What the funding covers

Non-licensed businesses can apply for funds to enable programming of evening activities to support extending day time trading hours into the evening. For example, opening hours for a book or fashion store extended to 10pm with extra programming such as book readings or fashion talks.

All business types can apply for funds to enable the introduction or expansion of live music and performances, or other activity programmed at night.

What you need to show

  • A demonstrated opportunity, need or demand for the project.
  • A demonstrated cash commitment to support any safety or precinct amenity provisions (such as lighting, security and cameras) so the activity is introduced in a safe and integrated way for patrons, staff and the community.
  • Capacity and experience to undertake the project, including secured partnerships, marketing/promotional plans and any required approvals.
  • A commitment, capacity and plans to continue the initiative, if successful, without further City support.

Evaluating your project

The City will measure the success of projects funded under this grant using one or more of these measures:

  • number of nights per week non-licensed business trade to 10pm
  • number of activities/programs scheduled throughout the grant period
  • % change in turnover since extending trading hours
  • % increase in customer base as a result of the new or expanded activities supported by the grant.

Key dates

There are 2 grant rounds a year.

Funding is available for 1 or 2 years only.

How you can apply

The City’s grants and sponsorship programs are competitive. Please read our grants and sponsorship guidelines before you apply.

We encourage you to attend an information session or speak with City staff before submitting an application.

Some ideas to help you get started

Think about your customers and the value of your products and services. You may be able to provide a more engaging experience around one of the 3 main experiential themes below.

Learning experience: ‘how to’ sessions that help customers interact with your product or service. For example, styling and grooming sessions for beauty, fashion and design retailers or cooking classes for hospitality businesses. 

Social experience: networking or storytelling nights with the designers/makers/suppliers behind your products or services, creating conversations around what is important for your customers and your brand.

Inspirational experience: collaborations with like-minded brands or businesses that will allow both brands to grow customers through co-created events. For example, collaborations between a florist and a chef, a local street-artist and a fashion designer, or a fashion retailer and a make-up artist.

Contacts

Grants team
02 9265 9333

Evening trade opportunities

Newtown

There is an opportunity for businesses to take advantage of high volumes of pedestrians by extending their trading hours. The graphs below show the number of people on the street and the number of businesses open on weekdays and Saturdays from 6am to midnight in Newtown. 

Weekdays

Newtown weekday foot traffic

The graph shows the number of shops and business premises open, and the number of people walking, between 6am and midnight on a weekday on King Street, Newtown. The graph shows that more than 300 pedestrians were counted each hour between 8am and 8pm. Most shops are open between 9am and 4pm, but after 5pm only 9 shops out of 60 (or 15%) remain open to 8pm.

Saturday

Newtown Saturday foot traffic

The graph shows the number of shops and business premises open, and the number of pedestrians counted, between 6am and midnight on a Saturday on King Street, Newtown. The graph shows that more than 300 pedestrians were counted each hour between 8am and 10pm. Most shops are open between 9am and 4pm, but after 5pm only 1 shop out of 60 (or 15%) remains open to 8pm.

Glebe 

There is an opportunity for businesses to take advantage of high volumes of pedestrians by extending their trading hours. The graphs below show the number of people on the street and the number of businesses open on weekdays and Saturdays from 6am to midnight. 

Weekdays

Glebe weekday foot traffic

The graph shows the number of shops and business premises open, and the number of pedestrians counted, between 6am and midnight on a weekday on Glebe Point Road, Glebe. The graph shows that more than 600 pedestrians were counted each hour from 8am to 10pm. Most shops are open between 9am and 4pm, but after 5pm only 1 shop out of 53 (or 2%) remains open to 8pm.

Saturday

Glebe weekday foot traffic

The graph illustrates the number of shops and business premises open, and the number of pedestrians counted, between 6am and midnight on a Saturday on Glebe Point Road, Glebe. The graph shows more than 300 pedestrians were counted each hour between 8am and 10pm. Most shops are open between 9am and 4pm, but after 5pm only 1 shop out of 53 (or 2%) remains open to 8pm.

Last updated: Monday, 13 November 2017