Promote your business

Promote your business

Sydney events

Learn how to maximise business opportunities generated by Vivid and other major events with tips from our toolkit.

Business opportunities

How to promote your business

We have a number of promotional opportunities and channels available to help your business access a wider audience.

Perhaps you're launching a new product or organising an event. Or you're looking for ideas on how to capitalise on major events like Vivid. 

Our programs, guides and opportunities listed below can help you get started or try something new to attract new business.

Inside this section


Our #SydneyLocal campaign provides businesses opportunities to encourage Sydneysiders to explore all of our city's nooks and crannies. That is, to discover Sydney like a local.

Promote your event on What's On

Get more exposure for your event by listing it free on What's On. With close to 2 million visits a year, 35,000+ engaged email subscribers and strong search rankings, your event is set up for success. Create your free account today.

Pitt Street Mall activations

Our retail activation program for Pitt Street Mall supports events that will deliver economic benefits to local businesses, particularly the retail sector, and connect with more than 65,000 people who walk through the area each day.

Sydney events: business opportunities

In 2017 Vivid Sydney set a new attendance record of 2.3 million people and each one is a potential customer. Consider extending your trading hours so you don't miss opportunities during big festivals throughout the year.

City banners

City banners are a highly effective advertising medium to promote festivals, sporting, retail, arts and cultural events.

Landmark venues for hire

If you're having an event or a launch, hiring one of our landmark venues is a great way to make an occasion feel special.

Last updated: Wednesday, 28 November 2018