Commercial creative and business events

Commercial creative and business events

Commercial creative and business events

Commercial creative and business events sponsorships provide support for events that deliver significant economic benefits to local business communities and residents. The City recognises that creative and business events contribute to Sydney’s economy, cultural life and social life and establish Sydney as a lively and engaging city.

Major creative events create opportunities for community and business participation on a broad scale. A vibrant event calendar creates jobs for the city’s creative workers, contributes to sector development and supports the sustainability of the tourism, retail and hospitality sectors. The intention of this program is for the City to sponsor a limited number of high-impact creative events each year. Events that receive investment support from the NSW Government will be considered favourably but not exclusively.

National and international business events, including meetings, incentive travel reward programs, and conventions and exhibitions deliver significant tourism benefits for Sydney. They also serve to enhance Sydney’s position as a global city, encourage innovation and collaboration, trade and investment, and opportunities for the education sector.

In an increasingly competitive market, the City has committed to a partnership with Business Events Sydney, the organisation tasked with securing major business events for Sydney. The majority of the City’s support is dedicated to bidding for and securing major business events through this partnership.

Please see the grants and sponsorship guidelines for expected program outcomes and eligibility.

Funding available

This program provides sponsorship for one-off events or up to triennial sponsorship for recurring events. The amount available for major commercial creative and business events will commensurate with the level of economic benefit derived from each event and be negotiated upon consultation.

Key dates

This sponsorship program is open all year for applications until funds are exhausted. Applications are made via a 2 stage process.  Stage 1, the submission of a concept note. Following review, applicants may then be invited to stage 2, the submission of a formal application.


For more information about this program or how to apply, please contact:

Manager Economic Strategy02 9265 9333

Grants team02 9265 9333

Last updated: Wednesday, 8 April 2020