Clay Farm, UK

Clay Farm, UK

Travel plan case study

Clay Farm is a mixed-use development involving 2,250 residential dwellings, community and sporting facilities, and a number of commercial spaces. A key aim of the Clay Farm development was to promote sustainable transport use through a range of strategies.

What is the context?

Clay Farm is a development on the fringe of Cambridge in the UK. The site is currently an agricultural area, and thus does not have adequate existing infrastructure to support the new population. New roads will be constructed, in addition to a new bus route that will service the area. However, new infrastructure links are required to facilitate internal and external movements, and the developer has taken action to ensure that this new infrastructure creates incentives for making sustainable transport choices.

What did they do?

The developer undertook a comprehensive transport study to estimate the likely trip generation and mode share associated with the new development.

The travel plan assumes a baseline mode share of 45% to cars, and sets a target of 32% over 6 years – a reduction of around 2.5% per year in car travel. Targets of 25% mode share for cycling, 25% for walking and 14% for public transport are established in the travel plan.

The urban design strategy developed for the site is guided by sustainable transport objectives. This design strategy involves locating shops and community facilities close to residential dwellings to encourage walking. Further, walking and cycling are encouraged through road design that prioritises buses and cyclists and prevents cars from travelling easily throughout the development.

The travel plan establishes a Travel Plan Management Group to oversee implementation and monitoring of the travel plan. Over time, it is expected that residents and tenants will become members of the group in order to foster community ownership of the plan and associated actions.

The travel plan also establishes a Travel Plan Coordinator position, responsible for coordinating the group and overseeing implementation. The Travel Plan Coordinator will be a key point of information and guidance for residents and businesses, and will prepare annual reports and reviews about progress, in addition to liaising with external stakeholders and service providers. The Coordinator will be appointment from the commencement of occupation until the development is fully occupied.

A Residents’ Group will take over once the Coordinator’s position is no longer funded.

What are the ongoing actions?

A range of incentives are provided to encourage use of sustainable transport modes. Measures intended to produce these incentives include:

  • Distribution of free or discounted public transport passes when a dwelling is newly occupied to encourage public transport use and help establish new transport habits amongst residents
  • Information about public transport routes provided on the development’s website, including maps and timetables;
  • Real-time bus information provided at bus stops to assist users in planning their trips;
  • Good quality street lighting to encourage walking;
  • Provision of seating and shaded areas to encourage walking and physical activity;
  • Maps of walking routes made available in public areas and on the website;
  • Walking school buses to promote walking to school by children and their families;
  • Cycle parking provided at all properties;
  • Bicycle user groups established to create a community of cyclists within the development;
  • Welcome pack introducing new residents to the sustainable transport options available within the development;
  • Cycle training provided for young cyclists;
  • 20 miles/hour speed limit in the development;
  • Incentives provided to become a member of the Car Club;
  • Parking spaces provided to support a car share scheme.

How will they monitor and review their travel plan?

An annual travel survey will be undertaken to assess progress against the baseline data. Initially, the Travel Plan Coordinator will be responsible for implementing the survey however this will eventually become the responsibility of the Travel Plan Management Group.

The results of this survey will be published in an annual report that will detail progress against objectives and targets. The reports are to be submitted to the local government for review and approval. The annual report will identify any modifications to the travel plan that are needed, such as revision of objectives or targets, or the addition or alteration of measures.


Clay Farm Residential Travel Plan

Last updated: Friday, 15 August 2014