Promote your business at Christmas in the City

We invite retailers to provide pop-up events and activities on Pitt Street Mall during Christmas in the City.

People gather in the early evening at a Christmas street party. A tall Christmas tree, lit up with lights, stands in the centre of the square, which is flanked by heritage sandstone buildings.

Applications open

  • Apply online by 5pm on Friday 30 September 2022.
  • Successful businesses will be advised by mid October

Christmas in the City is a 2-day event to launch the Sydney Christmas program

Visitors can enjoy choirs and roving Christmas entertainment near Town Hall, Wynyard and St James stations, Pitt Street Mall and Martin Place. The highlight of the event is the Lord Mayor and Santa arriving at the Martin Place Christmas tree on the City of Sydney sleigh, with elves riding tricycles, reindeers and fireworks. 

Retailers providing activations on the footways during the event will receive: 

  • free use and access to a pitch location
  • promotion and marketing on our event listing website What’s On
  • roving pop up entertainment and choirs
  • some site management support
  • general precinct security during operational times only.

The City of Sydney will obtain an event license to cover the whole Christmas in the City event, which includes retailer activations.

Businesses can apply online by 5pm on Friday 30 September.

All applications will be assessed by our Christmas team. Successful businesses will be advised by mid October

Apply online

Apply online by 5pm on Friday 30 September.