Book a City banner to promote your event
A highly effective advertising medium to publicise festivals, sports, arts, charity, business and cultural events.
When you need to do this
Bring your event-based campaign to life and:
- access the world’s largest banner network
- reach up to 800,000 workers, residents and visitors to the city every day
- enhance the local streetscape with your eye-catching creative
- access over 1,400 premium locations throughout the city
- be part of the most recognised outdoor advertising by Sydney visitors.
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What you need to do
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Check availability
Contact our team a minimum of 8 weeks ahead at [email protected] to check availability for your preferred banner locations – see map below.
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Receive a proposal
Our team will send you a comprehensive proposal including all costs relating to your campaign (excluding production) such as pole hire, installation and dismantling, recycling or washing and return delivery.
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Production costs
Obtain a quote from a banner manufacturer to print and supply your banners.
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Lock in your dates
Sign your quotation and send it back to let us know you’ve accepted the costs and our terms and conditions and are happy to proceed.
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Key dates, deadlines and deposit
We’ll let you know the key dates and deadlines for you to put in your diary, and send you a deposit invoice.
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Secure your booking
Paying your deposit of 30% of banner campaign costs secures your booking and allows us to proceed with your installation.
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Artwork approval
We’ll need to approve your banner design/s at least 8 weeks before installation.
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Banner sequencing and production
Once your artwork is approved, we will confirm the sequencing of your banners and provide you with a final banner breakdown for you to pass on to your banner manufacturer.
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Banner delivery
Banners must be delivered at least 2 weeks prior to the installation of your campaign.
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Final payment
When your campaign has been installed, we’ll send you the final invoice for payment.
Before you start
View our comprehensive banner guide for booking instructions, design guidelines and basic banner specifications.
Banner guidePDF · 31.34 MB · Last modified
Rate card and terms and conditions 2024/25PDF · 571.79 KB · Last modified
Banner manufacturing specificationsPDF · 204.71 KB · Last modified
Banner locations
Banner inventory
The banner inventory details all locations, as well as the rate, banner size and banner numbers per pole type.
Reviews
“The City of Sydney banner network is a vital part of many of Opera Australia’s marketing campaigns.”
Their reach, impact, and effectiveness is unparalleled. City of Sydney is dedicated to celebrating the cultural and creative institutions that shape our city.
Opera Australia
“We’ve enjoyed working closely with City of Sydney for the past decade, utilising their extensive banner network to promote major exhibitions including the much loved annual Archibald Prize and the record-breaking Picasso exhibition.”
An essential part of many our marketing campaigns, the banners are an extremely effective channel for increasing awareness and reaching a mass audience.
Art Gallery of New South Wales
“It’s really so valuable for us and such an important part of our marketing campaigns and brand recognition.”
Bangarra Dance Theatre Australia
“The City of Sydney works closely with major events organisations such as Destination NSW, who frequently use the outdoor banner network’s premium locations to promote their Sydney events.”
Over the years these have included Vivid Sydney, major sporting events such as the ICC Cricket World Cup 2015, the AFC Asian Football Cup 2015 and various musicals such as The Lion King, Wicked and Les Misérables.
Destination NSW
