Creative hoardings program

We’re inviting 2-dimensional, printable art and design concepts for hoardings that will:

• inspire, delight and engage the general public
• demonstrate artistic excellence
• be suitable for general audiences (refer to Hoarding Artwork Template and Submission Guide)
• be flexible and suitable to apply on hoardings.

There are no limitations on what selected artwork concepts may involve, and we encourage you to respond to the following themes:

• Eora Journey: recognition in the public domain
  • Eora means ‘the people’ in the Gadigal language, so the Eora Journey is the people’s journey.
  • We’re committed to displaying works by Aboriginal and Torres Strait Islander artists and designers to celebrate the First Peoples of Australia in our global city. Read more about the Eora Journey on the City of Sydney website.
  • The City of Sydney, on the traditional lands of the Gadigal of the Eora Nation, is deeply committed to working with our Aboriginal and Torres Strait Islander communities in celebrating the living culture of our First Nations people.
• LGBTIQA+ Pride
  • Our city Our city has a long history and culture of LGBTIQA+ pride, particularly in Darlinghurst and surrounding areas. Sydney will host World Pride in 2023 as a global celebration that happens every few years in different cities around the world.
• Expansive greening
  • This theme was developed by a citizen’s jury that was formed to imagine Sydney in 30 years as part of our consultation.
  • Expansive greening is the concept of creating a regenerative ecosystem, to support the reversal of climate change and restore the natural environment by giving more that it takes.

We’re particularly interested in concepts through:

• visual art
• graphic artwork
• photographic artwork.

Use this guide to assist with your expression of interest.

Hoardings are made up of panels put side-by-side to form a protective wall around construction sites. While many hoardings are a standard 2.4m high, their lengths can vary. To allow for this we’ve created the artwork template and application guide.

The template is a grid-based, flexible and modular system of different panel sizes. It allows for panels to be placed end-to-end in various lengths and combinations to suit different hoarding dimensions.

Your concept should be presented as it would appear on a hoarding as a collection of modular parts, as outlined in the template.

While applications of continuous and long-width works are acceptable and encouraged, you will need to demonstrate how they can be pieced together in a flexible manner to suit any length of hoarding.

Respondents whose artwork is shortlisted will be required to enter into a Licence Agreement for artwork for the Site Works Creative Hoarding Program (‘Agreement’).

The scope of the licence to the artwork provided to the City is set out in the Agreement and includes 20 uses of the artwork on hoardings.

Selected artists that enter into an Agreement with the City, will receive a licence fee of $12,400 excluding GST, paid in two instalments:

1. $3,720 excluding GST (30% of total fee) on entry into an Agreement with the City
2. $8,680 excluding GST (70% of total fee) on delivery of final artwork files in accordance with the Agreement.

The City plans to select and licence up to 10 artworks.

The assessment and selection of artworks involves the following process:

1. The City will review all submissions to ensure eligibility for the program. Any submission that does not comply with any one of these requirements will not progress in the assessment process and will be deemed ineligible.
2. Those submissions deemed eligible will be scored and assessed by a panel of external assessors appointed by the City against the following selection criteria:
1. artistic excellence
2. creative approach to the brief
3. suitability for hoarding application and presentation in the public domain
4. suitability for presentation in public spaces
5. opportunity for engagement by the general public

3. Scores will be collated and submissions with the highest overall scores will be discussed in a moderation meeting to ensure a diverse range of artworks and artists in the final shortlist.