Business in your local area

Business in your local area

Local area profiles for business

As part of our economic development strategy, we are helping to nurture economic growth across the City of Sydney's local area.

We have identified 10 villages based around key community main streets and centres of business activity with each one having a distinct character and economic makeup.

The City sees small business as crucial to creating vibrant and sustainable precincts.

To help local business owners, or those looking to open a business and flourish in the area, we have developed 10 local area profiles for business highlighting the economic characteristics and unique character of each location within the City of Sydney. 

The profiles for business were developed using detailed local economy data from our floor space and employment survey, census data from the Australian Bureau of Statistics and other sources.

The profiles listed below provide up-to-date local information including:

  • character of place
  • residents
  • businesses
  • workforce
  • visitors and customers
  • future outlook.

This important material can help you profile key customer segments, identify business sectors and consider other relevant factors to prepare a business plan or plan for the future.

Visitor surveys

In 2017, we commissioned 6000 surveys of visitors across the 10 village areas. The reports provide an 18-hour summary of visitor profiles and experience.

The information provides interesting insights around demographics, visitor spend, purpose of visit, perceptions and satisfaction levels of the area. 

This research will benefit businesses as it provides information on the diverse range of audiences and behavioural profiles visiting their area. The research also highlights how customer behaviour and perceptions differ between day and night. 

Download the full report. From the visitor research, we have also produced village score cards. These are an easy to read visual summary of the research findings, arranged by village centre.


City of Sydney
Business Precinct Coordinator02 9265 9333

CBD and Harbour

CBD and Harbour is the main commercial centre of Australia drawing thousands of visitors each day with its harbour views, iconic landmarks and major cultural institutions. Aside from being a world-renowned tourist destination, the area is a regional financial hub with a global city status, and the high-rise office buildings are home to a large number of highly-paid white collar workers.

Chinatown and CBD South

The bustling village area of Chinatown and CBD South is one of the most centrally located and accessible in the City of Sydney. The multicultural atmosphere of the area is enhanced by a significant number of overseas-born residents, including significant Chinese, Korean and Indonesian communities. There is also a large student population due to the close proximity of many major educational institutions.

Crown and Baptist Streets

Crown and Baptist Streets village is a diverse inner city community loved by local residents. In the leafy streets historic houses sit side-by-side with new developments, mirroring the diversity of residents, while ample parks and open spaces provide plenty of green space. The village is home to a vibrant retail and dining scene which attracts visitors from across Sydney.

Glebe Point Road

Glebe Point Road village is one of the oldest in the City of Sydney, filled with heritage buildings of charming architecture and links to key historical figures, which combine to reinforce the unique character of the village. The area has a diverse mix of residents with varying income and demographic profiles, including a significant student population due to its location adjacent to several major tertiary institutions.

Green Square and City South

Green Square and City South is a dynamic growth area located in the southern portion of the City of Sydney. This former industrial area is currently undergoing a rapid process of urban renewal, with a number of large scale apartment developments recently completed or under construction. Residents of this village tend to be young, working-age professionals, and there is a significant Asian-born population.

Harris Street

Harris Street village is a harbourfront area in the suburbs of Pyrmont and Ultimo that has evolved significantly from its maritime and working class heritage. Today it is home to a significant residential population as well as a number of major cultural and educational institutions. Former warehouses and woolstores have been converted to apartments and office buildings, and sit side by side with newly developed buildings.

King Street

King Street village in the suburb of Newtown is a unique community and a melting pot of people from different social, cultural and economic backgrounds. The University of Sydney and Royal Prince Alfred Hospital represent major components of the local economy. The village is home to the vibrant and ever evolving King Street shopping and dining precinct and Sydney Park.

Macleay Street and Woolloomooloo

Macleay Street and Woolloomooloo village is one of the most densely populated urban areas in Australia. Diverse architectural styles abound throughout the harbourfront suburbs speaking volumes about its colourful history. A revitalised Macleay Street in Potts Point is now home to some of Sydney’s best cafés and restaurants, while the bright lights of the Kings Cross nightclub precinct continue to draw young revellers from across the city.

Oxford Street

Oxford Street is one of Sydney’s most famous shopping strips, running through the vibrant inner Sydney suburbs of Darlinghurst and Paddington. Oxford Street village area, which surrounds the main street, is as diverse as the main street itself containing world famous retailers, heritage terrace houses, cultural institutions and sprawling parklands.

Redfern Street

Redfern Street is one of Sydney’s most culturally, ethnically and economically diverse communities, heavily influenced by creative and small businesses. The distinct character of the area, which has traditionally been associated with a large Aboriginal and Torres Strait Islander community and significant number of public housing tenants, is changing rapidly due to a process of urban renewal and reactivation.