Connections with Asia
We're committed to supporting Sydney’s business communities to benefit from new opportunities in China and other growth markets.
We have partnered with Asialink Business to run 3 Asia capacity-building workshops in Sydney to support small and medium sized businesses.
This 3-part series focused on equipping businesses to become Asia-ready by developing skills, sharing knowledge and providing network opportunities.
The first workshop held on Tuesday 6 March 2018 focused on being Asia tourist ready. It provided practical insights into how businesses can harness the enormous opportunities presented by the Asian tourism boom. There was a specific focus on the critical growth markets of China, Japan and Korea.
The second workshop held on Tuesday 10 May 2018 discussed liveable and sustainable cities in Asia and the opportunities that exist for local businesses. The workshop focused on understanding the current landscape in Asia from an environmental perspective, profiling leading examples of green initiatives and opportunities for local Sydney businesses to engage with and position their offerings to key markets.
The third and final workshop in this series held on Wednesday 30 May 2018 provided participants with strategies for pitching to Asian investors with a focus on the markets of China, India and Korea. It focused on the key cultural drivers and differences to consider when developing or customising your pitch, understanding key decision-making factors, process, and lead times, and how these may differ compared with western markets.