Commercial creative and business events sponsorships

Support events that increase visitors and provide significant economic benefits to local business, communities and residents.

A smiling woman standing in front of a tree canopy filled with red lanterns.

Applications are closed

The budget for this program is exhausted for 2021 and 2022 and we’re currently not taking applications.

Grants team

We’d like to help you choose the right grant and provide tips for a successful application.

Manager, Economic Strategy

Research, Strategy and Corporate Planning Unit

About this program

Major creative events create opportunities for community and business participation on a broad scale. A vibrant event calendar creates jobs for the city’s creative workers. It also contributes to sector development and supports the sustainability of the tourism, retail and hospitality sectors.

Our intention for this program is to sponsor a limited number of high-impact creative events each year. Events that receive investment support from the NSW Government will be considered favourably but not exclusively.

National and international business events, including meetings, incentive travel reward programs, and conventions and exhibitions deliver significant tourism benefits for Sydney. They also enhance Sydney’s position as a global city, encourage innovation and collaboration, trade and investment, and opportunities for the education sector.

In an increasingly competitive market, we have committed to a partnership with Business Events Sydney, the organisation tasked with securing major business events for Sydney. The majority of our support is dedicated to bidding for and securing major business events through this partnership. In limited circumstances the commercial creative and business events sponsorship program provides cash grants for national and international business events that are not in partnership with Business Events Sydney. 

Funding available

National or international business events can apply for support of up to $20,000.

The program provides sponsorship for one-off events or up to triennial sponsorship for recurring events. The amount available for major commercial creative and business events will be comparable with the level of economic benefit derived from each event and be negotiated upon consultation.

Value-in kind in the form of venue hire fee waiver is supported by this program. This program does not provide value-in-kind for the waiving of street banner hire fees.


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How to apply

The budget for this program is exhausted for 2021 and 2022 and we’re currently not taking applications.